Status Labs is an online reputation management firm which is based out of Austin, Texas. This prestigious public relations company has also managed to expand their business and services to other major international cities, including New York City and Sao Paulo, Brazil.
One of the most prominent reputation builders in the modern world, Status Labs currently manages over 1500 customers in multiple countries, including but not limited to Powerful and well-known public figures as well as Fortune 100 brands.
Recently, Status Labs has released an article on PR Newswire on advice for creating a successful public relations pitch. Here are five of the tips that they cared to share:
1.) Stay on Topic
Make sure that you know precisely what you are ready to talk about before making any kind of sales pitch. Be sure to thoroughly read and research all resources and publications pertinent to your topic. By doing this, you will not only save yourself stress, but the time of the journalist which you plan to pitch to as well. This will allow you to establish more credibility with clients, further allowing you to find more opportunities.
2.)Think Elevator Pitch
Journalists have a timeframe of their own to work for, so keep any pitches and ideas straightforward. When sending emails, it is ideal to keep your pitch concise and not much more than six sentences. If you decide to include a press release, be sure to put this at the very end of your email, giving the journalist the opportunity to learn more. Be optimistic and assertive in your email as wee, asking questions such as “does this seem like a good fit for your publication?”
3.)Know Your Contact
One of the most crucial things to know before you try to pitch a story is who you’re pitching it to. It’s probable that you will be pitching to a senior editor, so be sure to establish a relationship with them outside of the business world. If possible, add them to your social networks such as LinkedIn and Twitter.
4.)Offer the World
Some journalists expect a lot, and you should be able to deliver. Go above and beyond what they may ask of you and be sure to meet deadlines on projects in a timely manner.
5.)Be a Story Teller
Remember that you ultimately aren’t advertising something, you’re pitching a story. Think your pitch through thoroughly and make sure that it sounds more like a story than an advertisement.
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