Porfirio Sanchez Galindo recently grabbed the headlines when he publicly opted to switch his profession to marketing and telecommunication, a move widely tipped to yield significant returns. Formerly an advisor to the finance secretary at Grupo Televisa, Galindo surprisingly reversed his previous job offer at the World Bank, citing the new job as more challenging.
Porfirio currently serves as the director general of special projects and economic analysis, an influential post that involves making crucial decisions regarding telecommunication and marketing strategies. His recent appointment remarkably earned him a spot as one of the 30 promises in the 30 0f 2014. One of his primary tasks titled YOO entailed overseeing marketing strategies that packaged internet, television and telephone channels countrywide. Alternatively, such a massive undertaking leveled the subscription prices in four major global companies such as Cablevision Monterrey, Cablevision, Cablemas and Megacable.
According to Gil Diaz, the new proposals promote commercialization across countrywide and even beyond. With more subscribers enrolled daily, the company is on course to reap staggering revenue from the rapid increment in sales.
Strategic Marketing Campaigns
Porfirio Sanchez has opted to engage the services of a leading journalist, Rossana Fuentes, to spearhead marketing campaigns aimed at injecting fresh viewership into Editorial Televisa. The calculated is aimed at winning new and existing markets, advertisers and audiences from publications to frequent clicks courtesy of collective imagination.
While addressing other journalists, Grupo Televisa reiterated that such appointments were solely made to improve the editorial changes for its customers and readers, while also reforming the existing information channels.
Fuentes Berain is an accomplished journalist with vast experience in print media. She had initially served as Vice President of Grupo Expansion from 2009 to 2014 and was tasked with ensuring the publication of quality content from the 11 sites and 17 magazines that make up the company.
Porfirio Sanchez is credited with forming Mexico MediaLab S21, which was uniquely specialized in generating research on communication technologies and implementing creative projects that promote innovation in the public and private sectors of the nation. Porfirio Sanchez’ reputation as a leading expert in the Media sector remains unrivaled courtesy of his keen business acumen and insightful leadership qualities.